See what people are actually doing on your website

Website Analytics gives you a clearer view of how people find your website, which pages they visit and what gets their attention, without requiring you to become an analytics expert.

Smart Website Feature

A website should not be something you launch and then forget.

Without any measurement, there is no way to know whether people are visiting, what they are looking at, which of your services draw attention, or whether your quote page is being used at all.

Website Analytics replaces the guesswork with something you can look at.

How It Works

Your website gets used. The activity gets measured.

Someone visitsA homeowner lands on your website.

They browseThey look through your services, projects or photos.

Activity is measuredPage visits and useful website activity are measured automatically.

You see the pictureYou can see what draws attention and what does not.

What can it actually show you?

Visitors1,284

Page views3,762

Top service pageRoof Replacement

Top sourceGoogle

Inquiries26

Example figures. What is available depends on your website setup, but the idea is simple: useful information about how people are finding and using your site.

Why It Matters

Useful numbers. Three better questions you can answer.

Are people finding you?See whether the site is bringing in visitors, and whether that is going up or down.

What are they interested in?See which services and pages people actually spend time on.

Is it doing anything?See whether visitors are moving towards a call or an inquiry, rather than leaving.

What It Is Not

You do not need to become an analytics expert.

Most contractors do not need dozens of reports. They need answers to four questions: are people visiting, where are they coming from, what are they looking at, and are they doing anything about it.

Complicated analyticsDozens of reports, charts and metrics nobody reads twice.

Web PremiumThe handful of numbers that actually say something about your website.

Useful information when you want it. No data obsession required.

Three features, three different questions.

These are easy to confuse, so here is the difference in one line each:

Website AnalyticsWhat people do on your website. Which pages they open and where they came from.

Website Call TrackingWhat happens when they call. When it came in, whether it was answered, how long it lasted.

Instant Lead Follow-UpWhat happens after they inquire. An immediate reply so nobody is left waiting.

Part Of Smart

Website activity is only one part of the inquiry journey.

Website Analytics works alongside the rest of the Smart Website:

Website AnalyticsYou are reading about this one.Instant Lead Follow-UpAnswers form inquiries the moment they arrive.AI Chat AssistantAnswers visitor questions around the clock.Missed Call Text BackFollows up when a call goes unanswered.Website Call TrackingShows the calls your website generates.

Together, they help you see how people engage with your website, and respond when someone shows interest.

Enough to make better decisions. Not enough to become another job.

You should not have to spend your evenings reading reports. The activity is measured quietly in the background, and it is there when you want to look.

Your website becomes easier to understand, not harder to manage.

Try Smart First

See whether the extra visibility is useful to you.

Every new Web Premium website launches on the Managed plan at $197 a month, with Smart features switched on for the first 30 days at no extra cost. Website Analytics runs on your real visitors during that time, so you decide with a month of your own numbers in front of you.

Stay Managed$197/mo

Keep Smart$297/mo

Your price only changes if you choose to keep Smart.

Questions people ask

What does it actually show me?

How many people visited, which pages they opened, where they came from, which services drew the most attention, and how many inquiries came in. What is available depends on your setup.

Do I need to understand analytics?

No. It is set up for you, and on your first call we walk you through the two or three things worth looking at. Everything else you can ignore.

Can I see where visitors come from?

Yes, in general terms. Search, social, a directory listing or someone typing your address in directly.

Can I see which pages are most popular?

Yes. That is often the most useful part, because it tells you which of your services people are actually shopping for.

Can I see exactly who visited my website?

No. It shows anonymous activity in aggregate, not the identity of individual visitors. You only learn who someone is if they choose to tell you, by submitting an inquiry or calling. Anyone promising otherwise is overstating what is possible.

Is this the same as Website Call Tracking?

No. This shows what people do on your website. Call Tracking shows what happens when one of them picks up the phone.

Is this included on the Managed plan?

It is a Smart feature. Every new website has it switched on for the first 30 days at no extra charge, then it is your choice whether to keep it at $297 a month.

Where this sits in the Smart Website

Part of the Web Premium Smart Website →

Website analytics is one of the five features that make up the Smart Website. On its own it closes one gap. The five together cover the whole path from a visitor arriving to you knowing what happened.

Call tracking connects the visits to the calls they produced
Instant lead follow-up is what happens once a visitor becomes an inquiry

Every new website launches with all five switched on for the first 30 days, at the Managed price.

Stop guessing what your website is actually doing

See how people are finding and using your website, and get a clearer picture of what is attracting their attention.