Remodeling Website Design that wins projects before the first meeting

Built specifically for remodeling and home renovation contractors. Every design starts from a concept built for the trade, and you see your homepage before you pay anything.

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What remodeling website design actually means

A remodeling website faces the longest sales cycle of any trade in this silo. A homeowner considering a kitchen renovation or a whole-home remodel typically researches for weeks or months before they speak to anyone. They look at dozens of finished projects. They compare three or four contractors. They read reviews. They form an impression of a company long before that company knows they exist.

That means a remodeling website has to do more sustained persuasion work than a plumbing or HVAC site. The phone number and tap-to-call are still important. But the project gallery, the evidence of past work, the sense of who you are and how you work, those carry more weight here than on any other contractor website.

Remodeling website design that works treats the gallery as the engine and everything else as the frame around it. For the wider picture of trade website design, see home services website design.

The three situations that usually bring someone to a remodeling website

Remodeling visitors are almost always in research mode rather than decision mode when they first land. The website has to hold them long enough to move them from research to inquiry.

SituationWhat the visitor needs from the site
Kitchen or bathroom renovation
The most common remodeling inquiry
Before and after photos of similar projects, a sense of the quality level and finish you produce, and a quote request path. This visitor is comparing three or more contractors on the strength of their portfolios.
Whole-home or large-scale remodel
Additions, full renovations, multi-room projects
Scale of past projects, years in business, how the process works from first contact to completion, and reviews or credentials that reduce the risk of choosing wrong. The larger the project, the longer the research phase.
Specific room or feature project
Basement finish, deck, home office, accessibility modification
Evidence that you have done this specific type of project. A visitor looking for a finished basement wants to see finished basements, not a generic portfolio of mixed work.

What a remodeling website needs to win the project

ElementWhy it matters on a remodeling site specifically
Project photography, organised by typeBefore and after photos of kitchens, bathrooms, and other specific project types. A visitor comparing remodelers wants to see the work most relevant to their own project, not a single mixed gallery.
Process described clearlyRemodeling is a major disruption to a home. A contractor who explains what to expect, consultation, quote, timeline, how they handle changes, is less frightening to hire than one who simply lists services.
Years in business and scale of past projectsA homeowner spending $30,000 on a kitchen wants to see that you have completed projects of that scale before. Years in business and a sense of project size reduce the perceived risk of hiring you.
Reviews and testimonialsRemodeling reviews carry more weight than in most trades because the purchase is larger and the disruption is greater. Specific, detailed reviews about how the project went are more persuasive than a star rating alone.
Quote request form with space for project descriptionRemodeling visitors rarely want to call before they have described the project. A form that gives them space to explain what they need produces better-qualified leads and removes a barrier to first contact.

Two remodeling website concepts, ready to start from

Each concept was designed for a home renovation contractor. The layouts lead with project photography and build the process explanation and contact path around it, because a remodeling visitor needs to see the work before they will reach out.

Our concepts start from professionally licensed designs, which we rebuild around your business, your services, your photos and your content.

Remodeling website concept RMC01 by Web Premium
Remodeling website concept RMC02 by Web Premium

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You see the remodeling website design before you pay for anything

Pick one of the two concepts, whether you focus on kitchen and bathroom work, whole-home renovation, or home remodeling projects of any scale. Tell us the types of projects you take on, the areas you cover, and send us photos of your best finished work. We design your homepage around your projects and send it to you within two business days.

If it works for you, we build the rest and launch it as a Managed Website for one monthly fee, with hosting, updates and support included. Every new website also launches with all five Smart Website features switched on for the first 30 days at the Managed price, so you can see whether the extra response tools suit the business before deciding.

If you do not like the design, you keep it and you owe nothing.

Questions remodeling contractors ask about their website

What makes a good remodeling company website?
A project gallery organised by type, a clear explanation of how you work, years in business and project scale visible early, and specific customer reviews. Remodeling is one of the higher-consideration purchases a homeowner makes. The website has to earn enough trust to get a visitor from research to a quote request.
How much does a remodeling website cost?
A new remodeling website through Web Premium starts on the Managed plan with no upfront build fee. See pricing. You see the homepage designed first, at no cost, before deciding whether to go ahead.
Do I need separate pages for kitchen remodeling, bathroom renovation and my other services?
Yes. A homeowner researching kitchen renovation is not researching bathroom renovation. Separate pages for each project type let the right visitor find the relevant photos and confirm you have done their specific project before.
I already have a remodeling website. Can you redesign it?
Yes. The process is the same: your existing domain, emails and any rankings you have built are kept. See website redesign services for the detail.
Will a new website help me get more remodeling projects?
A better-structured site with a clear project gallery and process explanation converts more of the visitors already finding you, whether through Google, Houzz, a referral, or your GBP listing. It does not create traffic by itself, but a site with a weak portfolio presentation or no process explanation is losing project inquiries you would otherwise win.
What happens after the website goes live?
It is looked after as part of the Managed Website. The Smart Website features handle the response side, so inquiry forms and missed calls are followed up automatically even when you are busy on a project.
Do I have to pay for the homepage design?
No. We design your homepage first at no charge. If you like it, we build the rest of the site and it goes live on the Managed Website plan. If you do not, you keep the design and you owe nothing.
Do I own the website?
Yes. Your domain is always registered in your name, and after three paid months on either plan the website is yours. If you ever move on, we hand over the files and point the domain wherever you want, at no charge. The Smart Website features run on our systems, so those stop if the subscription ends.

Website design for other home-service trades

Roofing  ·  Plumbing  ·  Landscaping  ·  Electrical  ·  HVAC  ·  Construction
View all home-service industries →

See your remodeling website before you commit

Pick a concept, tell us about the business, and your homepage design lands within two business days. No cost, no commitment.